< 2 weeks
To integrate OpenUI Cloud end to end
How Point Labs Replaced A2UI with OpenUI Cloud for Their Voice-First Travel Concierge
09 July, 2026
Company
Point Labs
Industry
Customer Engagement & Loyalty
3× faster responses
Compared to their previous A2UI setup
67% lower latency
With zero frontend dependency deployments
Point Labs is a customer engagement platform that helps enterprises build and operate loyalty programs.
Working with banks, telecom providers, and travel companies, Point Labs deployed a voice-first AI travel concierge for a leading Asian bank's loyalty program.
Current Stack
Use case
Voice-first travel concierge
Generative UI
OpenUI Cloud by Thesys
Replaced
A2UI
Travel Booking Needs More Than a Conversation
Travel booking requires visual presentation. Customers comparing flights, hotels, and itineraries need to see their options side by side, not parse them from a wall of text or a voice response.
The team needed dynamic interfaces that adapted to each customer query while maintaining the conversational flow of a voice-first concierge.
Why A2UI Fell Short
Point Labs first built the experience on A2UI, but two problems kept surfacing:
- Performance: Every request required the LLM to process both travel logic and UI schema definitions simultaneously, slowing down responses.
- Workflow friction: UI changes required backend AI engineer involvement and deployments — there was no separation between frontend and AI work.
"For each request, the entire UI schema goes to the LLM — it gets both business process rules and UI generation instructions. In A2UI there's no segregation between frontend and AI work."
~ Shamsundar Pramanik, Head of Engineering, Point Labs
Separating Intelligence from Presentation with OpenUI Cloud
With OpenUI Cloud, Point Labs separated the responsibilities: the AI handles travel recommendations, and OpenUI Cloud manages the presentation.
This unlocked three improvements at once:
- Faster responses: The LLM no longer processes UI schema definitions on every request — responses are 3× faster with 67% lower latency.
- Frontend independence: UI changes ship without touching the AI pipeline, eliminating dependency deployments entirely.
- Better user experience: Customers explore flights and itineraries through dynamically generated interfaces that adapt to each query.
From Sri Lanka to the World
Following the successful deployment in Sri Lanka, Point Labs is exploring rollouts across the Middle East, Indonesia, and Europe — bringing the same Generative UI-powered concierge experience to loyalty programs worldwide.